How To Create A Marketing Plan For Your Small Business
About the event
Are you overwhelmed by all the marketing choices for your business? Not sure how or where to spend your time and money? It sounds like you need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.
In this webinar, professional marketing coach and expert Patty Ross will help you create a marketing plan, define your brand, determine your audience and find where to advertise to get a positive return on investment.
A well-executed marketing plan will help you:
- Define your business strengths, weaknesses, opportunities and threats
- Set goals for marketing your business
- Define your target audience
- Create your Unique Selling Proposition based on competitor analysis
- Measure and optimize your marketing efforts
- Define your brand with proper visuals and messaging
- Determine the tools you will need to execute your marketing plan
Live attendees will receive the slide deck and a link to this webinar recording.
About the presenters
Patty Ross
Founder, Golden State Marketing and California Wine Marketing
Patty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.
She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, CBD, restaurants, political activism, and nonprofits.
Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brands online and offline.
Chairman's Circle
