Understanding Digital Trade and Implications for SME's across North America

ABOUT THIS PROGRAM

Technology and digitalization are the major driving forces of the 21st-century global economy.

These forces have also transformed global commerce; now, trading products and services using technology or digital means is a reality. This change in the way of doing business is making trade more straightforward, safer, and more convenient for consumers/suppliers worldwide. This program will give an overview of these driving forces shaping global trade and introduces a concept that was born with these forces and the global trade landscape, which is known as digital trade. We will cover digital trade and its implications for SMEs in North America.

LEARN HOW TO:

• Have a basic understanding of digital Trade, concepts, driving forces, and building blocks
• Understand the regulatory framework in the U.S. and around the world for digital trade
• Leverage digital trade to increase SME performance and penetration in overseas markets  

COST:$29.00

PROGRAM INSTRUCTORS

Mario Gonzalez

Mario Gonzalez, a Business Consultant with the UGA  SBDC International Trade Center, has over 18 years of combined professional experience in information technology, telecommunications, project management and international trade/business. Over the last 10 years, he has been responsible for sales and marketing, P&L management, as well as customer acquisitions and development for a wide variety of industries across the Americas (banking, utilities, software, telco operators, higher education, retail and government). This includes work with SMEs and multinational corporations.