Is Your Concept Ready to Be Franchised?

ABOUT THIS PROGRAM

Beyond only operations, running a franchise involves practicing your field, site selection and assessment, zoning, leasing negotiations, permitting, operational excellence, and customer service.

It can be expensive and time-consuming to open new corporate locations. This course is going to help you implement strategies to develop a new franchise.

LEARN HOW TO:

• Learn different types of franchise structures, including their products and services. 
• Prepare proper documentation and operations for management.
• Understand the benefits of business planning.
• Develop a Marketing Plan and consider the impact of great branding.

PROGRAM INSTRUCTORS

Joseph McCord

Joe McCord is a business consultant at the UGA SBDC in Dekalb with over 30 years of experience in executive positions in accounting, operations, corporate development and franchising. He served in a consulting capacity with emerging and established franchised brands in operations, development, finance, strategic planning, process improvement, relationship management, contract negotiations and site analysis. He also served as the managing partner for a 7-location franchise of a major quick-service restaurant concept. Joe has a BBA from the University of Georgia, an MBA from Georgia State University and is a veteran of the United States Air Force.