The Social Media Manager is responsible for daily programming across Access Atlanta’s social handles, including Facebook, Instagram, and TikTok. The ideal candidate will be a creative and collaborative champion of the team’s content and should have a proven ability to build connections with the brand’s social media audience.

This person will also be responsible for setting growth strategies, employing organic and paid tactics to increase followers, and for implementing paid media campaigns to support our branded partner content.

Additional, specific duties will include:

• Creating original posts for Access Atlanta social handles

• Coaching team members to create more successful content

• Working to increase audience engagement

• Responding to audience feedback, questions, comments, etc.

• Managing relationships will potential collaborators/influencers

• Providing weekly & monthly social media metrics reporting for the team’s leadership

• Other duties as assigned

Candidates must have previous experience managing social media accounts, as well as experience executing paid promotion via Meta Business Manager and TikTok Ad Manager.

Education and Years of Experience:

• A bachelor’s degree is strongly preferred along with 2+ years of relevant experience, but candidates with sufficient professional experience may be considered as well.  The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience; or without a degree 6+ years’ experience in a related field.

In addition, experience in some of the following is expected:

• Experience with platforms to drive reader engagement and build brand

• Experience with social optimization in a news environment and an awareness of SEO

• Experience in journalism and strong news judgement

• Social, interactive, or digital media 

• Knowledge on the most recent trends in digital media

Other capabilities and traits should include:

• An ability to take constructive criticism

• Passion and belief in local, regional and statewide journalism and its role as a societal change agent

• Familiarity and experience in using audience metrics

• Understanding of journalism standards and media ethics preferred

• Reliable automobile transportation required.

• Reliable internet service for remote work environment required.

• Ability to work weekend and unusual hours as dictated by news events

While this position allows hybrid work, it will be based in metro Atlanta and the producer will be expected to be onsite in our Atlanta office on a regular basis.

Compensation:

Compensation includes a base salary of $58,400.00 - $87,600.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits:

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.