Consumers Expect Single-Day Responses to Their Inquiries, Data Finds

Scorpion, the leading provider of digital marketing and technology solutions for local businesses, today announced the launch of its new insights report: The Scorpion Pulse. Results show that with advancements in technology, especially generative AI, consumers expect businesses to give timely, same-day responses, be transparent, and make search and discovery easier than ever.

Looking at the latest digital marketing trends and insights for the home services and legal industries, the spring 2024 report found that 70% of consumers favor home services companies that accommodate multiple contact options such as phone, text messaging, and online chat. In the legal industry, 66% of consumers expect a response within 24 hours of submitting an inquiry, a metric that is amplified in certain practice areas such as criminal defense. 

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